FROM THE FIELD

TO THE CLASSROOM

JONATHAN JONES X UNRULY

The partnership was a natural fit for the Unruly brand.

A Boston-based startup blending active play and coding teams up with 2× Super Bowl champion and New England Patriot Jonathan Jones to host the only Hour of Code™ event where students break a sweat while coding.

That’s a W!

 

THE CHALLENGE

The Get Active Coding Challenge was a national competition (with schools in Canada joining the fun) where Unruly schools competed in two categories: Most Stomps on Splats and Most Coding Blocks Used. Progress was tracked in real time through a live leaderboard on our member portal.

For the branding, I built on our Unruly design system using bold, electric colors and textures and patterns that conveyed action and movement. The result was an Hour of Code™ experience that stood out from the thousands of others happening across the country.

 

 

PIEDAY NIGHT LIGHTS

Jonathan was a great sport, joining in on our fun annual end of Hour of Code™ tradition where students get to smash pie into their teacher’s face. The teachers love it, and of course the students love it!

RESULTS:

1,801,080 stomps &

306,184 calories burned

in schools across the U.S. and Canada!